He is one of the most prominent figures in the history of Telugu cinema. He later became known for portraying antagonistic characters and Robin Hood-esque hero characters in films.
He gained popularity in the 1950s when he became well known for his portrayals of Hindu deities, especially Krishna and Rama, roles which have made him a "messiah of the masses". Rao made his debut as an actor in a Telugu social film Mana Desam, directed by L. He garnered the Nandi Award for Best Actor for Kodalu Diddina Kapuram in 1970, and the Inaugural Filmfare Award for Best Actor – Telugu in 1972 for Badi Panthulu. He has received the erstwhile Rashtrapati Awards for his performance in the Raju Peda (1954) and the Lava Kusa (1963). Rao received three National Film Awards for co-producing Thodu Dongalu (1954) and Seetharama Kalyanam (1960) under National Art Theater, Madras, and for directing Varakatnam (1970). He starred in over 300 films, predominantly in Telugu cinema, and was referred to as Viswa Vikhyatha Nata Sarwa Bhouma ( transl. Nandamuri Taraka Rama Rao ( – 18 January 1996), popularly known as NTR, was an Indian actor, filmmaker and politician who served as Chief Minister of Andhra Pradesh for seven years over three terms.
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